speaker-info

Dr. JOHN GEKAS

Manager
Accenture Digital

John Gekas is an experienced Manager at the Accenture Analytics Athens CoE (Center of Excellence), falling under the Accenture Digital division.

During his tenure with Accenture, John has helped several international organizations explore their customer base and increase their revenue streams by leveraging their data and building their Analytics capabilities. He possesses profound expertise in data science and customer analytics methodologies, as well as extensive experience in utilizing customer insights for Marketing operations. His industry expertise lies mainly within the telecommunications and high-tech industries.

Prior to Accenture, John was a part of the Greek Banking industry for 6 years, as a senior Business Intelligence professional.

His academic background includes Economics and Business Administration studies in the Athens University of Economics and Business (AUEB), as well as extensive postgraduate studies in Computer Science (MSc and PhD), at the University of Essex (UK). His academic research work has been published in several academic journals and research conference proceedings.

He is married and a father of two.

My Sessions

FUTURE SESSIONS

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Personalized Marketing: how to use analytics for more accurate customer targeting / Mobile ad trends to watch for

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