speaker-info

KELSEY ARENDT

Success Manager, Parse.ly

Kelsey consults a number of publishers–from traditional news organizations, to B2B publishers and brands–and is a contributor to Parse.ly’s network-wide research and online literature.

She joined Parse.ly from the Guardian US’s commercial team, where she managed a variety of projects across marketing, sales, and partnerships, including developing analytic support for sponsored campaigns and partner hubs.

Kelsey is a midwestern transplant to New York City, and is a passionate hiker, musician, and homebrewer.

MY SESSION

ANALYTICS: TRACKING THE DATA THAT MATTERS

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Creating and analyzing and array of metrics for informing the right decisions.

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